Privacy Policy

Legends protected their secrets. We protect yours. This Privacy Policy explains how Choose Your Era ("we", "our", "us") collects, uses, and safeguards your personal information when you visit or make a purchase from our store.

Information We Collect

  • Identity Information: name, billing address, shipping address, email address, phone number
  • Payment Information: processed securely by our payment providers (we do not store full card numbers)
  • Order Information: details of products purchased, dates, and transaction history
  • Technical Information: IP address, browser type, device info, operating system
  • Usage Data: site interactions, preferences, and pages viewed
  • Optional Data: if you sign up for newsletters, surveys, or contests

How We Use Your Information

  • To process and fulfill your orders
  • To communicate with you about orders, deliveries, or issues
  • To send marketing and promotional materials (if you opted in)
  • To improve our website, services, and product offerings
  • To prevent fraud and maintain store security

Sharing Your Information

  • We do not sell or rent your personal data — no betrayal in this empire
  • We share only with trusted third parties necessary to run our operations:
    • Shopify (our e‑commerce platform)
    • Payment processors (to securely handle transactions)
    • Shipping carriers (to deliver your order)
    • Marketing platforms (only if you opted into communication)
  • We may also disclose information if required by law or to protect our rights

Cookies and Tracking

  • We use cookies and similar technologies to:
    • Keep your cart items remembered
    • Save preferences like language and region
    • Analyze traffic and improve site performance
  • You can disable cookies in your browser, but parts of the site may not function properly

Your Rights

  • You can request access to the personal data we hold about you
  • You can ask us to correct, update, or delete your information
  • You can opt out of marketing emails at any time (look for the unsubscribe link)
  • If you are located in the EU/EEA or California, you have additional rights under GDPR and CCPA

Data Retention

  • We keep your information only as long as needed for business purposes or legal obligations
  • Order data may be kept for tax and accounting records for the period required by law

International Transfers

  • Your information may be transferred outside of your country (for example, to Shopify servers). We ensure appropriate safeguards are in place.

Changes to This Policy

  • We may update this Privacy Policy occasionally

Contact Us

If you have questions or wish to exercise your privacy rights, contact us:

  • Email: info@chooseyourera.com
  • Mailing Address: {{BUSINESS_ADDRESS}}